How do I get to Chicago?" said the customer. "Well," replied the agent, "it all depends on where you're starting from, when you want to go, and how much you have to spend." Customers sound a lot like that, don't they? They've turned the idea or project around in their minds for some time and weighed all the alternatives they can see—then they want you to make it happen. And they usually get frustrated when they can't get a "straight" answer (or an answer to the question they think they have asked). How do you get a house built, an addition completed or a kitchen remodeled? It all depends on how you—the seller, builder and/or
