For the past 11 years, I’ve offered informational seminars to the general public on a variety of residential construction and remodeling topics. Seminars are an important component of my marketing strategy. The classes introduce me to potential clients; they, in turn, learn who I am, what I do, and how I do it. Because I get to know them long before they’re ready to get bids, I am often the only one they call when they’re ready to start their project. During a seminar, I learn enough about the attendees to perform a kind of quick prequalification. If someone later approaches me about a project, I already have a fairly good idea of whether the potential client and I will
