Deal Me In: Behind the Bargain-Hunting Audiences of Local Deal Sites

Drawing on two major trends—hyperlocalism and budget consciousness—daily deal sites in the U.S. have changed the business landscape, shifting how consumers search for bargains and connect with businesses large and small, national and local. With new daily deal sites entering the fray on a regular basis, The Nielsen Company took a look at the audiences of two major players, Groupon and Living Social, and what online couponers really want.

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